What makes SEO so important?

Of all internet users, 75% never scroll past the first page of Google when searching for information. It is crucial your website ranks in the best position possible in search engine results.

You may have wondered why a site fails to show up highly on Google. It is likely due to a low search engine ranking. Search engine optimisation (SEO) is one of the most effective ways to improve these rankings. Not developing your SEO is one reason why your website may be failing to gain a high search ranking.

What is Search Engine Optimisation?

Building a blog of relevant articles with beneficial information is one way to improve your website's chances of ranking in search engines. This acts as a backdoor to your website, increasing visitors. Regularly updating your site with useful and relevant content will enhance traffic because it looks more valuable for users and therefore places your website in a better position in search results.

Only 5.7% of newly published websites (who carry out effective SEO work) achieve a top 10 position in Google searches within 1 year of being launched. The effects of well-executed SEO are clear. In the same way a brand new car without a tank full of petrol is not going to be seen on the road, creating a website lacking SEO development risks the site not appearing in search results.

Websites without search engine optimisation are not enough for companies nowadays. Developing your SEO by a variety of methods will mean Google and other search engines will rank your website higher. This will grow visibility in organic search engine results and increase traffic for your website, leading to more customers.

We perform SEO work for many clients here at Alpha Marketing, improving search ranking, site usability and branding as well. Get in touch today to see how we can help your website show up to your customers more often.